Classic Specs is a house brand at Eponym. Started at the Brooklyn Flea, Classic Specs became a huge success in the Eponym portfolio. Offering glasses and sunglasses at $89, the Classic Specs platform is straight forward- affordable eyewear inspired by the artists that wear them. When I first inherited the brand, a focus was to give the brand a unique point of view and voice (aside from the born in Brooklyn story). Part of this refresh was updating the e-comm site, introducing color in product launches, and dynamic content on social.
Classic Specs Product Launch
A selection of product launches for Classic Specs. The Merriam and Webster launch features bright crystal acetate, to compliment the color a whimsical color on color story highlights the product.
Classic Specs : Summer Senses
For the launch of our new summer styles we launched with a playful color story that eludes to the senses. The Summer Senses campaign is an ode to the excitement for the first signs of summer through a surreal lens. The visuals were then used in social ads as well as wraps on our Classic Specs kiosks across the country.
HOLIDAY SPEC-TACULAR: 7 DAYS OF GIVING
The Classic Specs Holiday Spec-tacular was an initiative to help draw in new Classic Specs customers and to engage our existing customers. The campaign lived on a hub ,ClassicSpecsHoliday.com, that featured rooms that we revealed a fun freebie every couple of days. A total of 7 giveaways and brand gestures were created, from iphone wallpapers to a gift guide, to get our customers in the holiday and shopping spirit.
- Split Hero features male and female product categories so visitor can quickly navigate to product
- Classic Specs story featuring parallax scroll
- Artist Collaboration story, featuring past artists with CTA to artist page
- Home TryOn Kit module, introducing the home try-on kit program with CTA to get started