IBM + Adidas

AI Cognitive Experience

IBM Watson + Adidas

AI Cognitive Experience

Adidas came to Havas to rethink the shopping experience through the lens of IBM Watson and cognitive AI.

Utilizing personality insights and Watson touch points an experience that provided targeted content and products was created. A unique personality mark was also outputted based on the users personality, to further the customized experience. The prototype was developed and designed in an agile function with 3 one week sprints for UX, Design, and Dev.