IBM Blockchain

Website Redesign/Content Audit

IBM Blockchain is one of IBM's major plays in the secure transaction industry inspired by the success of Bitcoin. By taking the technology of Bitcoin (a secured system of ledgers) and applying it to enterprise, a seamless faster transaction can take place. After a lackluster website launch, IBM came to Havas to refresh the site to be IBM V18 compliant (IBM design standards) and create a new look and feel.

As lead designer I was responsible for establishing an art direction for photography and redesigning the site.

Some aspects of the project include:

Designing an own-able graphic element
Creating a gallery of brand approved photography
Designing UX/UI solutions to complex content heavy pages