Website Redesign/Content Audit
IBM Blockchain is one of IBM's major plays in the technological innovation of Bitcoin. By taking the technology of Bitcoin (a secured system of ledgers) and applying it to enterprise a seamless faster transaction can take place. After a lackluster website launch, IBM came to Havas to refresh the site to be IBM V18 compliant (IBM design standards) and implement a look and feel.
Features aerial shots of groups of people working with a chain design element that is own-able and showcases the humanity behind the technology.