Break Lunch Block
Olive Garden was launching a lunch menu and needed a platform targeting millennial professionals. Introducing “Break Lunch Block,” a campaign aimed to help break that 12pm lunch block of where to go. With up to 70 lunch combinations, obviously Olive Garden is the place to go with your friends, family, and work family.
Along with a spot for TV and digital, we created an accompanying campaign hub that featured a talking meat ball, ironic stock image e-cards, and a lunch flash sale.
Over 250,000 views on YouTube
Over 600 shares on Facebook
Over 3000 likes on Facebook
...and had a non-food forward spot that featured a “jerky hole” punchline
Lunch Block Microsite